From Home-Based Selling to a Visible Enterprise: Martha’s Journey

Before joining the Empower Her Ability Project, Martha ran her food business from home, which limited her visibility, customer reach, and opportunities to increase her income. She also faced challenges with record keeping and managing her business finances.

Through the Empower Her Ability Project, Martha received entrepreneurship training, mentorship, and a ₦100,000 grant. She developed practical skills in record keeping, customer engagement, and financial management, helping her take a more structured approach to running her business.

Today, Martha has moved from home-based selling to operating from a dedicated market space. She reports improved income, greater confidence, and stronger interactions with her customers.

For Martha, the Empower Her Ability Project was a turning point, helping her move from a largely home-based business to a more visible and confident enterprise.

Her words say it best:

“As a person with disability, pick courage. There is nothing you cannot do.”

Martha’s story demonstrates how targeted entrepreneurship training, mentorship, and financial support can help women with disabilities strengthen their businesses, expand their opportunities, and build greater confidence in their abilities.

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